Privacy Policy
Last updated: September 15, 2026
1. Information We Collect
We collect information you provide directly to us when you create an account, place an order, contact us, subscribe to updates, leave a review or use interactive features. This may include your name, email address, phone number, shipping address, order details and the information you include in messages. We may also collect technical and usage information such as pages visited, device/browser information, referral information and product interactions where the applicable technology is enabled.
2. How We Use Your Information
We use information to process and fulfil orders, provide customer support, secure our services, improve the website, personalise shopping and fragrance recommendations, measure site performance, communicate service updates, and send marketing communications where you have opted in.
3. Service Providers and Information Sharing
We do not sell your personal information. We may share information with service providers that help us operate the site and fulfil orders, including payment processors, delivery/logistics partners, website hosting and infrastructure providers, authentication providers, analytics providers, advertising and affiliate technology providers, and email delivery providers. These providers receive information only as needed to perform their services or as otherwise permitted by law.
4. Payment Security
Payment transactions are processed through payment service providers such as Paystack. BettyWhyt Perfumes does not store complete payment-card details on our servers.
5. Cookies, Local Storage and Similar Technologies
Essential cookies or browser storage may be used for security, authentication, cart features, saved privacy choices and other core site functions. Optional technologies may be used for analytics, advertising measurement, social measurement and affiliate attribution. Our site-level privacy controls let you accept, reject or change optional analytics and non-Google marketing choices on the device you are using. Provider-specific consent mechanisms may also appear where required.
6. Google Services, AdSense and Consent
We use Google services including Google Analytics and may use Google AdSense on eligible pages. For visitors in the European Economic Area, United Kingdom and Switzerland, Google's certified consent management platform is the authoritative mechanism for Google advertising and Google measurement consent where required. Google Consent Mode is configured so relevant Google consent states default to denied in those regions until the applicable consent decision is provided. Our BettyWhyt site-level privacy controls do not override Google's certified CMP decisions. Outside those regions, our site-level analytics choice controls whether the Google Analytics tag is loaded.
7. Meta Pixel and Social Measurement
Meta Pixel is not loaded by our site-level consent system until marketing consent is granted. When enabled, Meta may process information such as page visits, browser/device information and interactions in accordance with its own privacy terms.
8. Affiliate Links and Skimlinks
Some pages may contain affiliate links, including links processed through services such as Skimlinks. If you follow an eligible affiliate link and make a purchase, BettyWhyt Perfumes may receive a commission. Skimlinks is loaded through our site-level consent system only after marketing and affiliate measurement consent is granted.
9. Analytics and Hosting Measurement
We use site-performance and hosting analytics to understand reliability and traffic patterns. Google Analytics is subject to the applicable consent mechanism described above. Hosting-level measurement may also be provided by our infrastructure provider and may operate using privacy-preserving or cookieless methods depending on the service configuration.
10. International Visitors and Consent
Visitors in regions with additional privacy requirements, including the European Economic Area, United Kingdom and Switzerland, may receive Google's European regulations consent message. That Google-certified CMP manages Google-specific advertising and measurement consent in those regions. BettyWhyt's own privacy controls continue to manage other optional technologies, including Meta Pixel and affiliate measurement, and do not change Google CMP consent choices.
11. Data Retention and Security
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, fraud-prevention and customer-service requirements. We use reasonable technical and organisational safeguards to protect information, but no online service can guarantee absolute security.
12. Your Rights
Depending on applicable law, you may have rights to access, correct, delete, restrict or object to certain processing of your personal information, and to withdraw consent where processing is based on consent. To make a privacy request, contact us at info.bwperfumes@gmail.com. We may need to verify your identity before completing a request.
13. Children's Privacy
Our online store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.
14. Changes to This Policy
We may update this Privacy Policy when our services, technology or legal obligations change. We will post the updated date on this page and, where appropriate, provide additional notice of material changes.
15. Contact
For privacy-related questions or requests, contact BettyWhyt Perfumes at info.bwperfumes@gmail.com.